Account overview
Novaplay · Google Display and YouTube · direct carrier billing · 26 Apr - 25 May 2026
Two low-CPA campaigns are capped by budget while a YouTube campaign overspends. A budget-neutral rebalance is ready for approval.
Cost per subscription
blended daily, last 30 daysTarget $0.70Subscriptions by device
Top campaigns by spend
View all campaignsCampaigns
47 active campaigns across 5 markets and 17 carrier integrations · last 30 days
Breakdowns
Performance by market, carrier, channel and device · last 30 days
Performance by market and carrier
click a market to expand its carriersChannel mix
Device split
Ask Anything
Natural-language questions over Novaplay's live carrier billing data
Ask me about Novaplay's subscriptions, first billings, carriers, channels or markets. I read the same data as the dashboards, refreshed every 15 minutes.
Daily brief
Mesh One reviews every account each morning and ranks what needs attention
Prepared for Daniel R. · Media Buyer · delivered 6:20 AM
Mesh One scores each account on spend at risk, CPA deviation, volatility and campaign age. Delivered by email at 6:20 AM and kept in sync here.
Recommendations
Actions Mesh One has prepared. Nothing is applied to a campaign until you approve it.
Why this is flagged
Cell C dynamic banners in South Africa and MTN static banners in Nigeria have both been limited by budget for 6 days. They run 34% and 30% below target cost per subscription and cannot scale. At the same time, STC YouTube video in Saudi Arabia is spending its full $175 daily budget at $4.05, well above its $3.10 target.
What Mesh One will do
Projected impact, next 7 days
Budget changes are syncing to Google Ads through the MeshAds MCC. Mesh One will report the result in tomorrow's brief.
Why this is flagged
The static banner set live since 2 May on Vodafone Egypt has lost 14% click-through over the last 7 days. A fresher creative set is already uploaded in the account and ready to take over.